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Yatra Analytics

India Tourism Report 2024-25

The Spiritual Economy Boom

India's pilgrimage tourism is undergoing a massive transformation, shifting from traditional austere journeys to a comprehensive "Spiritual Experience Economy." Fuelled by infrastructure upgrades (PRASHAD scheme) and improved connectivity, religious tourism now accounts for a significant portion of domestic travel. This dashboard synthesizes key data points illustrating how ancient paths are becoming modern economic highways.

Projected Market Size (2028)

$59 Billion

↑ 16% CAGR

Annual Footfall (Est.)

1.4 Billion+

Includes repeat domestic visits

Avg. Spend Per Pilgrim

₹2,800

↑ 40% since 2019

Visitor Composition

While there is global interest, the sector is primarily driven by domestic forces, which helps to withstand global economic shocks.

Key Drivers of Growth

  • 🚅

    Connectivity Revolution

    Vande Bharat trains and newly constructed airports (such as Ayodhya and Deoghar) have cut travel time by 60%.

  • 📱

    Digital Darshan

    The user experience has been enhanced with online booking for slots, e-pujas, and QR-code donations.

  • 🏨

    Premiumization

    Emergence of upscale tent accommodations and high-end hotels in traditionally affordable travel spots.